CA(M) | CA(S) | ACCA(UK)

 ASEAN CPA Regional Partner

Felix holds an ACCA qualification and a Bachelor’s in Accounting from Oxford Brookes University. With over sixteen years of experience at Shell Malaysia, KPMG Malaysia, and EY Singapore, he specializes in financial reporting, corporate tax, and business advisory. His strategic insights support both multinational and growing businesses in achieving financial clarity and compliance.

 Industries

Manufacturing (MFG), Construction & Real Estate, Logistics & Trading, Automotive & Engineering, Investments & Holdings, Healthcare & Wellness, Education & Training

 BA | CPA(AUS)

 Partner

Sonny Khoong is the Founding Partner of Willsonn Partners and WSP BizAdvisory in China and Malaysia, assisting investment startups in both regions for over 30 years. He is also the China member of Abacus Worldwide, a Top-15 largest global association of independent CPA, consulting and law firms. Sonny Khoong serves as a core strategic partner of AFA Group, bridging borders across Asia.

 Industries

Government-linked Companies and State-owned Enterprises, Conglomerates and Listed Companies

 BA

 Partner

With thirteen years of industry experience, Martin provides specialized services in business restructuring. A graduate of Tunku Abdul Rahman University College, he helps businesses maintain corporate compliance and manage transitions effectively, particularly for SMEs and private entities.

 Industries

Food & Beverage (F&B), Property Agency, Investments & Holdings, Healthcare & Wellness, Education & Training

 CA(M) | ACCA(UK)

 Partner

Tzy Liang is a Chartered Accountant with fourteen years of experience in SME-focused financial services across Singapore and Malaysia. He holds ACCA accreditation and a Diploma in Accounting from Tunku Abdul Rahman College. His expertise lies in financial management, personal and indirect tax, and practical business advisory for sustainable growth.

 Industries

Professional Services, Retail & E-Commerce, Healthcare & Wellness, Education & Training，Food & Beverage (F&B), Investments & Holdings

 Partner

He has over 11 years of experience in property and business development, including a sales management role with an established property developer, complemented by 13 years of experience in equities and capital markets. As an AFA partner, Dato Gilbert Hew facilitates projects and support local and international businesses expand in Malaysia.

 Industries

Industrial & Land Development, Government & Regulatory Affairs, Investment Facilitation (FDI), Regulatory Approvals, Strategic Business Development

 CA(M) | ACCA(UK)

 Chief Operating Officer

FCCA-qualified finance and operations leader with extensive experience in group reporting, Bursa compliance, budgeting, and treasury management. As COO, Lucas leads the audit, accounting, tax, and secretarial divisions toward operational excellence and sustainable growth. Passionate about developing future leaders, he inspires a performance-driven culture that integrates technology, collaboration, and accountability across the firm.

 Industries

Finance, Operations, Retail & E-Commerce，Food & Beverage (F&B)

 ADVDIP

 Malacca Branch Partner

Moon holds an Advanced Diploma in Financial Accounting from Tunku Abdul Rahman College. She brings ten years of experience from listed companies and digital-focused businesses such as Cititel Group and SVO WeGroup. Her focus is on financial management, personal tax planning, and MIDA tax applications, helping businesses tap into strategic incentives for growth.

 Industries

Healthcare & Wellness，Professional Services，Retail & E-Commerce，Trading, Food & Beverage (F&B)